Define your email voice and the stories you want to tell, paying special attention to your copy.

http://epicentro.instructure.com/eportfolios/2337/Fertomid_25_Mg_Atv__Cipla__Post_Cycle_Therapy_
http://learn.canvas.net/eportfolios/12425/Glucobay_25_Mg_Vitamin_E__Bayer__Diabetes

縺ゅ縺 メッセージ
In addition, there are also owls, ie framed titles that draw attention to topics covered within.